New Smoke wants to market its cigarettes to young adults,so it decides to create an ad using an attractive celebrity couple.By using well-known,high-status people to influence its audience and deliver its message,the company is using the ________ route of persuasion to increase cigarette sales.

Question

Quizplus · Accepted Answer

The use of attractive celebrities is an example of the peripheral route of persuasion, which focuses on superficial characteristics such as attractiveness, instead of the central route which focuses on the substance of the message. This tactic aims to influence the audience through emotional appeal rather than by providing information, and is commonly used in advertising.

New Smoke Wants to Market Its Cigarettes to Young Adults,so