Bob has a negative attitude toward healthy eating.Bob's doctor describes research showing that healthy eating can help him live longer.Bob does not pay attention to what he is saying,but is impressed by his doctor's confidence and intelligence,so he changes his attitude toward healthy eating.Bob has changed his attitude based on the ________ route to persuasion.

Question

Quizplus · Accepted Answer

Bob was not persuaded by the central route which involves critical thinking and evaluation of the information presented. Instead, he was persuaded by the peripheral route which involves being influenced by factors such as the credibility and attractiveness of the communicator (in this case, his doctor).

Bob Has a Negative Attitude Toward Healthy Eating