Cassie is going to join a gym because new membership is very cheap.When she gets there,she discovers that there are added costs for towels,classes,and lockers.Although the final price is much higher than she originally believed,she still signs up.The gym has just used the ________ strategy to get Cassie to buy a membership.

Question

Quizplus · Accepted Answer

The gym used a lowballing strategy by advertising a cheap membership price but then adding on extra costs once Cassie arrived. Despite the final price being higher than expected, Cassie still signed up, indicating that the lowballing strategy was successful.

Cassie Is Going to Join a Gym Because New Membership