Online merchants must recognize that customer service is just as important (if not more so)on the Web as it is in traditional brick-and-mortar stores.

Question

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Online customers have high expectations for responsive, efficient, and personalized customer service. Failure to provide excellent customer service can result in negative reviews, decreased customer loyalty, and lost sales. Therefore, it is crucial for online merchants to recognize the importance of customer service and invest in building a strong customer service program.

Online Merchants Must Recognize That Customer Service Is Just as Important