The reality of "going global" is that the entrepreneur must understand the needs of the:

Question

Quizplus · Accepted Answer

In order to successfully expand a business globally, it is crucial to understand the needs and preferences of the target customers. This includes researching the market, identifying cultural differences and adapting products or services to meet local demand. While the needs of suppliers, government and employees may also need to be considered, understanding the customer base is the most important factor for success.

The Reality of "Going Global" Is That the Entrepreneur Must