The licensing potential for intangibles,such as technology,trademarks,etc. ,is often greater than the licensing opportunities for products.

Question

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Intangibles such as technology and trademarks can be licensed out to multiple parties, increasing the potential revenue streams for the owner. On the other hand, products typically have limited licensing opportunities as they are typically sold to customers for their personal use rather than for licensing out to other companies. Therefore, the licensing potential for intangibles is often greater than for products.

The Licensing Potential for Intangibles,such as Technology,trademarks,etc