Dotty has her competitors' price information.Her most effective use of that information would be to:
A)seek to match her competitors.
B)undercut competitors' prices.
C)create a premium image by setting her prices higher than competitors.
D)use it as one variable in her pricing mix.

Question

Quizplus · Accepted Answer

Using competitor price information as one variable in pricing mix allows Dotty to consider other factors such as the cost of production, target market, and perceived value of the product before making a pricing decision. It also enables her to create a pricing strategy that is sustainable and competitive in the long term rather than just reacting to the prices of competitors.

Dotty Has Her Competitors' Price Information