In most cases,a ________ pricing strategy is used to introduce relatively low priced goods into the market where no elite segment and little opportunity for differentiation exist.
A)skimming
B)penetration
C)geographic
D)opportunistic

Question

Quizplus · Accepted Answer

Penetration pricing is the most appropriate pricing strategy to introduce relatively low priced goods into the market where no elite segment and little opportunity for differentiation exist. This strategy is used to attract a large number of customers and gain market share quickly by offering the product at a lower price than the competitors. The objective of this strategy is to stimulate demand, penetrate the market and gain a foothold by offering a low-priced product.

In Most Cases,a ________ Pricing Strategy Is Used to Introduce