Because service firms have no quantitative pricing techniques available to them,they must charge the "going rate" for their services.

Question

Quizplus · Accepted Answer

This statement is false. Service firms do have quantitative pricing techniques available to them, such as cost-plus pricing, value-based pricing, and competition-based pricing. These techniques rely on determining the cost of providing the service, the perceived value of the service to the customer, and the pricing strategies of competitors, respectively.

Because Service Firms Have No Quantitative Pricing Techniques Available to Them,they