When developing a marketing approach to pricing,business owners must establish prices that are compatible with what their customers expect and are willing to pay.

Question

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Pricing must always consider customer expectations and their willingness to pay for the product or service. Failing to do so may result in customers turning away from the product or seeking other alternatives. Business owners must research their target market to establish an effective pricing strategy.

When Developing a Marketing Approach to Pricing,business Owners Must Establish