Which advertising medium offers the greatest ability to selectively target a specific audience?

Question

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Direct mail allows advertisers to target specific demographics or zip codes, ensuring that their message is reaching their desired audience. This can be done through mailing lists and data analysis, making it a highly effective way to reach a specific group of people. Other mediums like newspapers, television, and radio have less precise targeting capabilities.

Which Advertising Medium Offers the Greatest Ability to Selectively Target