John wants to answer the question,"What drives my customers' buying behavior?" The best information to address this question comes from:
A)demo/geographics data.
B)geographics data.
C)demographics data.
D)psychographics data.

Question

Quizplus · Accepted Answer

Psychographics data provides insights into the attitudes, values, personalities, and lifestyles of customers. This type of data is crucial in understanding what drives buying behavior because it gives a deeper understanding of why customers make certain purchasing decisions. While demographics and geographics data may provide some insights, they do not give as much depth into the psychological and emotional factors that influence buying behavior. Therefore, psychographics data is the best choice for answering the question of what drives customers' buying behavior.

John Wants to Answer the Question,"What Drives My Customers' Buying