One "natural" advantage small businesses have over large businesses,which can be a significant competitive advantage,is:
A)relationship marketing.
B)their ability to conduct market research.
C)their lower costs.
D)their ability to serve many highly diverse target markets.

Question

Quizplus · Accepted Answer

Relationship marketing refers to the ability of small businesses to build personal connections with their customers, often resulting in customer loyalty and repeat business. This is something that can be more difficult for larger corporations with a less personal approach to customer interaction.

One "Natural" Advantage Small Businesses Have Over Large Businesses,which Can