What is the competitive test?
A)It evaluates the company's relative position to its key competitors.
B)It identifies the competitors only.
C)It finds their address and phone numbers.
D)None of the above

Question

Quizplus · Accepted Answer

The competitive test evaluates the company's relative position to its key competitors by analyzing their strengths, weaknesses, market share, pricing strategies, and other relevant factors. Option B is incorrect because identifying competitors is only a part of the competitive analysis process. Option C is irrelevant because finding their address and phone numbers is not relevant to competitive analysis. Option D is incorrect because the competitive test is a well-established concept used in business strategy.

What Is the Competitive Test