An important advantage of buying an existing business is the greater likelihood that it will continue to survive and thrive in the marketplace.

Question

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Buying an existing business means that it has already established a customer base, reputation, and proven business model, which reduces the risk of failure compared to starting a new business from scratch. Therefore, there is a greater likelihood that an existing business will continue to survive and even thrive in the marketplace.

An Important Advantage of Buying an Existing Business Is the Greater