In view of the cause of most new business failures,probably the most valuable service provided franchisees by the franchiser is:

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The cause of most new business failures is lack of management skills and experience. Therefore, management training and experience provided by the franchiser can be the most valuable service for franchisees to avoid failure. National advertising, financial assistance, and territorial protection can also be important, but they may not address the fundamental issue of management skills and experience.

In View of the Cause of Most New Business Failures,probably