Based on the principle of ________,the idea is to put a franchise's products or services directly in the paths of potential customers,wherever that may be.

Question

Quizplus · Accepted Answer

Intercept marketing is the principle of putting a franchise's products or services directly in the paths of potential customers, wherever that may be. This can include events, public places, or any location where the target audience is likely to be present. Guerilla marketing is a similar concept but involves unconventional and often low-cost tactics to create buzz and visibility for a brand. Franchise marketing is a broader term that refers to marketing strategies specifically for franchises. Path marketing is not a recognized marketing principle.

Based on the Principle of ________,The Idea Is to Put