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How Is the Strategic Planning Process for Small Companies Different

Question 2

Multiple Choice

How is the strategic planning process for small companies different from that for large companies?


A) The planning horizon should cover at least five years into the future.
B) The process should begin with setting objectives and conclude with competitive analysis.
C) The process should be informal and not overly structured-"a shirtsleeve approach."
D) It should be conducted by top management and provided to lower management.

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