When the small business owner assesses her company's strengths and weaknesses,she is dealing with the ________ business environment.

Question

Quizplus · Accepted Answer

Assessing the strengths and weaknesses of one's own company is related to the internal business environment. Option A, macro environment deals with larger factors like economic, political, and social factors impacting an entire industry whereas option B, external environment includes competitors, suppliers, customers, and other factors affecting the business from outside. Option C, competitive environment focuses only on the competition among businesses in the same industry. Therefore, the correct answer is option D, internal.

When the Small Business Owner Assesses Her Company's Strengths and Weaknesses,she