A small business owner would conduct a competitive analysis in order to:
A) influence customers' perceptions of the company and products' image.
B) avoid surprises from existing competitors and to identify potential new competitors.
C) divide the market into smaller,homogeneous units.
D) scan the environment for weaknesses and strengths on which to capitalize.
Correct Answer:
Verified
Q33: A differentiation strategy:
A)seeks to find and defend
Q34: Joan is seeking to answer a series
Q35: A competitive profile matrix:
A)identifies a firm's core
Q36: Cost leadership has several inherent dangers such
Q37: _ are the broad,long-range attributes the small
Q39: The small firm's "master plan" is its:
A)objectives.
B)goals.
C)competitive
Q40: The most successful strategic plans make the
Q41: The _ is (are)a set of measures
Q42: A company may have a powerful competitive
Q43: _ are a unique set of capabilities
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