Small bookstores have a giant killer of a competitive advantage in their:

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Small bookstores can offer personalized customer service that larger chain bookstores often can't match. This builds customer loyalty and can help differentiate the bookstore from competitors. Lower costs and better locations may not necessarily be advantages for small bookstores, and while a large selection can be important, it can also be overwhelming for customers who may prefer a more curated selection.

Small Bookstores Have a Giant Killer of a Competitive Advantage