The __________ effect occurs when a buyer's preference for a product increases as the number of people buying it increases.

Question

Quizplus · Accepted Answer

The bandwagon effect refers to the phenomenon where individuals are more likely to buy or use a product if they see others doing the same, resulting in increased preference for a product as the number of people using it increases. This effect is often employed in advertising campaigns to create a sense of popularity or desirability around a product or service.

The __________ Effect Occurs When a Buyer's Preference for a Product