Evening showtimes are more popular with moviegoers. Movie theaters discount afternoon ticket prices in order to sell more tickets during the daytime hours. What is most likely true about the customer base during the afternoon that differs from the types of customers who go to the movies in the evenings?

Question

Quizplus · Accepted Answer

The discounted afternoon ticket prices are likely targeting customers who do not work during the day, such as retirees and people on vacation. These customers may have more flexible schedules and therefore may be more likely to attend movies during the daytime hours. Additionally, because they may have more free time, these customers may have a higher price sensitivity and be more likely to respond to the lower ticket prices.

Evening Showtimes Are More Popular with Moviegoers