Emotional appeals
A)have no place in persuasive business messages.
B)can help audiences care enough to respond positively to your persuasive message.
C)often backfire,and should be used only when addressing internal audiences.
D)are usually sufficient,on their own,to convince the audience to make important decisions.
E)are most effective in persuasive messages designed for international audiences.

Question

Quizplus · Accepted Answer

Emotional appeals can help to evoke empathy and create a connection with the audience, which can increase their motivation to take action in response to the persuasive message. However, it is also important to balance emotional appeals with logical arguments and evidence to support the message.

Emotional Appeals