Marketers use ________ to track the online behavior of website visitors and serve up ads based on what their interests appear to be.
A)cyber stalking
B)crowdsourcing
C)social convergence
D)behavioral targeting
E)psychographics

Question

Quizplus · Accepted Answer

Behavioral targeting is a technique used by marketers to track the online behavior of website visitors and understand their interests and preferences. This allows them to serve up relevant ads that are more likely to be clicked on and lead to conversions. It involves collecting data on users' browsing history, search queries, and other online activities to build a profile of their interests and behavior. This information is then used to display more targeted ads that are aimed specifically at that user.

Marketers Use ________ to Track the Online Behavior of Website