Companies can use a research technique called ________ to track social networks and other media to (1)take the pulse of public opinion and (2)identify opinion makers.
A)cold calling
B)sentiment analysis
C)brand socialization
D)location-based networking
E)guerilla marketing

Question

Quizplus · Accepted Answer

Sentiment analysis is a research technique that uses natural language processing, text analysis, and computational linguistics to identify and extract subjective information from various sources, including social media and other online platforms. This technique enables companies to track public opinion, detect trends, and identify key opinion makers who have a significant influence on the attitudes and behaviors of others. Cold calling, brand socialization, location-based networking, and guerrilla marketing are not directly related to tracking social networks and public opinion.

Companies Can Use a Research Technique Called ________ to Track