A corporate executive who's staked her reputation on an aggressive advertising strategy might use ________ and distort or ignore evidence that suggests the strategy isn't succeeding.

Question

Quizplus · Accepted Answer

Selective perception refers to the tendency of individuals to only pay attention to information that aligns with their preexisting beliefs or attitudes. In this scenario, the corporate executive is likely to selectively perceive evidence that suggests the advertising strategy is successful and ignore or distort information that suggests otherwise, in order to maintain her reputation and belief in the strategy.

A Corporate Executive Who's Staked Her Reputation on an Aggressive