Attempting to promote products and services to customers who don't know they're being marketed to is known as ________ marketing.
A)viral
B)surprise
C)undercover
D)stealth
E)hidden

Question

Quizplus · Accepted Answer

Stealth marketing, also known as buzz marketing or undercover marketing, aims to promote products or services in a subtle way that doesn't immediately appear as marketing. The idea is to create buzz or word-of-mouth advertising through authentic-looking interactions or endorsements by individuals who may seem like regular customers or fans.

Attempting to Promote Products and Services to Customers Who Don't