If your directional view is that stock prices are going to fall, you should

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Selling stock now allows you to profit from a decline in stock prices. Selling call options generates income and profits if the stock price falls or stays below the strike price. Buying put options gives you the right to sell the stock at a predetermined price, which can be profitable if the stock price falls below that level. All these strategies are profitable if your directional view that stock prices are going to fall is correct.

If Your Directional View Is That Stock Prices Are Going