Which statement accurately describes the relationship between media richness and communication success or failure?

Question

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Media richness theory suggests that a rich medium (e.g., face-to-face communication) is most effective for nonroutine situations because it allows for immediate feedback and multiple cues (e.g., tone of voice, facial expressions) that help convey the significance and complexity of a message. In contrast, a lean medium (e.g., email) is best for routine situations because it provides sufficient data but no excess cues that might distract from the message. However, in a nonroutine situation, a lean medium can fail because it lacks the additional cues needed to convey the importance and complexity of the message. Thus, choice B accurately describes the relationship between media richness and communication success or failure.

Which Statement Accurately Describes the Relationship Between Media Richness and Communication