According to Sklair, the 1980s witnessed an unprecedented increase in the scale and scope of the electronic media of communication, as well as genuine innovations in their nature. He argues "the fact that this is happening within and as a result of capitalist globalization indicates that a qualitatively new relationship between culture and ideology is being forged.

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Sklair argues that the increase in electronic media and its relation to capitalist globalization indicates a new relationship between culture and ideology.

According to Sklair, the 1980s Witnessed an Unprecedented Increase in the Scale