"Merchants of morality" is Goffman's term for leaders of traditional religious sects.

Name: "Merchants of morality" is Goffman's term for leaders of traditional religious sects.
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"Merchants of morality" is not a term coined by Erving Goffman for leaders of traditional religious sects. Goffman's work primarily focused on symbolic interactionism and the presentation of self in everyday life, rather than categorizing leaders of religious sects.

"Merchants of Morality" Is Goffman's Term for Leaders of Traditional