George Homans's approach to exchange theory is based upon a fusion of principles of
A) structural functionalism and behaviorialism.
B) behavioral psychology and neoclassical economics.
C) symbolic interactionism and behaviorialism.
D) dramaturgy and social psychology.

Question

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George Homans's approach to exchange theory is based on merging behavioral psychology and neoclassical economics. He views human behavior as purposeful and rational, with individuals seeking to maximize rewards and minimize costs in their interactions with others. This approach is also referred to as social exchange theory.

George Homans's Approach to Exchange Theory Is Based Upon a Fusion