The going concern assumption is made when it is believed that:

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The going concern assumption is the accounting principle that assumes a company will continue its operations for the foreseeable future. This assumption is fundamental to financial reporting because it underlies many accounting measurements and disclosures. It is also critical for stakeholders (such as investors, creditors, and employees) who rely on financial statements to make informed decisions about the company's future.

The Going Concern Assumption Is Made When It Is Believed