Which of the following manages information about customers, past purchases, interests, and the day-to-day interactions, such as phone calls, email messages, web communications, and Internet messaging sessions?
A)MRP II
B)MRP
C)CRM
D)HRIS

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) manages information about customers, their past purchases, interests, and day-to-day interactions through various communication channels such as phone calls, email messages, web communications, and Internet messaging sessions. MRP (Material Requirements Planning) and MRP II (Manufacturing Resource Planning) are systems used for inventory and production planning. HRIS (Human Resource Information System) manages employee-related data.

Which of the Following Manages Information About Customers, Past Purchases