You would like to measure whether more men or women recall a new advertisement. You think that a chi-square test will be appropriate, but first you must establish exactly what the analysis does. Which of the following are most representative of this?

Question

Quizplus · Accepted Answer

A chi-square test compares the observed frequencies (in this case, the number of men and women who recall the advertisement) to the expected frequencies (those we would expect to see if there were no difference between men and women in recall). Therefore, option A is the best choice.

You Would Like to Measure Whether More Men or Women