A researcher wanted to know if sex and age affected how susceptible customers were to distraction when watching charity-based advertisements. She measured men and women aged 18-25, 26-30 and over 30 in two task conditions, one where they viewed an advertisement with no distraction and one where they experienced constant interruption from alternative sounds in the same room. How many factors were there in this study?

Question

Quizplus · Accepted Answer

There are three factors in this study: sex (male or female), age (18-25, 26-30, or over 30), and task condition (viewing with no distraction or with constant interruption). Each factor has multiple levels, but there are only three factors being measured in this study.

A Researcher Wanted to Know If Sex and Age Affected