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Zara Is the Largest Fashion Retailer in Europe

Question 219

Multiple Choice

Zara is the largest fashion retailer in Europe. Which of the following would not a barrier to entry that protects Zara's market power?


A) two weeks to develop and deliver a new item, as opposed to an industry average of nine months
B) 10,000 new designs a year
C) stores can restock in a few days
D) little advertising
E) new fashions distributed twice a week, as opposed to twice a season

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