What is the country of origin effect?
A) Assets are located in the home country
B) Desire to implement home country practices
C) Moving expatriates to the subsidiary
D) When a firm does not want to internationalize

Question

Quizplus · Accepted Answer

The country of origin effect refers to the influence that the country of a firm's headquarters or origin has on the perception of its products or services in foreign markets. This can result in a preference for products from certain countries or an expectation of certain practices or characteristics based on the country of origin.

What Is the Country of Origin Effect