The process of polling potential investors regarding their interest in a forthcoming initial public offering (IPO) is called ________.

Question

Quizplus · Accepted Answer

The process of polling potential investors regarding their interest in a forthcoming initial public offering (IPO) is called book building. This process allows the underwriters to gauge demand and determine the optimal price for the IPO. It involves creating a "book" of indications of interest from potential investors, which helps the underwriters set the offering price and allocate shares.

The Process of Polling Potential Investors Regarding Their Interest in a Forthcoming