The directors of Tropical Cruises are concerned at the firm's latest income statement which shows a continuing decline in profits. In approaching this situation what is the first step management should take?
A) Improve the scheduling of entertainment on the ships.
B) Make key personnel changes in the marketing department.
C) Define the problem with an emphasis on the objective to be accomplished.
D) Provide the ships' employees with training in courteous behaviour to customers.
Correct Answer:
Verified
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