Hard measures are those that cannot be easily observed and must be collected by talking to customers, employees, and others.
Correct Answer:
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Q10: The _ starts with the premise that
Q11: Typically the cost of an unhappy customer
Q12: The service quality gap is the difference
Q13: Because customers are often involved in service
Q14: Making service processes more efficient results in
Q16: Organizations that are known for excellent service
Q17: The _ is supply based, and is
Q18: The proposed solution for the communication gap
Q19: The _ is the difference between what
Q20: In broad terms, _ focuses on benefits
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