Customers remain loyal to a firm because they experience relational benefits.

Name: Customers remain loyal to a firm because they experience relational benefits.
Brand: Quizplus
Rating: 4.7 (39 reviews)

Question

Quizplus · Accepted Answer

Relational benefits refer to the emotional and social benefits that customers receive from a long-term relationship with a firm. These benefits include trust, commitment, personalized attention, and feeling appreciated by the firm. When customers experience these relational benefits, they are more likely to remain loyal to the firm.

Customers Remain Loyal to a Firm Because They Experience Relational