_______________ is a key driver of channel choice.
A)Risk reduction
B)Convenience
C)Colorful photos of the product
D)Internet access
E)Lower prices

Question

Quizplus · Accepted Answer

Convenience is a crucial factor that influences channel choice. Consumers often prefer channels that provide the easiest and most straightforward way to shop or acquire products and services. The convenience factor also includes other aspects such as accessibility, ease of ordering, and delivery options.

_______________ Is a Key Driver of Channel Choice