Service marketers need to create a coherent offering in which each element is compatible with the others and all are mutually reinforcing.

Question

Quizplus · Accepted Answer

This statement is true. Service marketers need to ensure that each element of their offering, such as the quality of the service, pricing, delivery, and branding, work together seamlessly to create a strong and consistent image for the customer.

Service Marketers Need to Create a Coherent Offering in Which