____________,refers to an explicit form of positioning strategy that is based upon offering several price-based classes of service concept,each based on packaging a distinct level of service performance across many attributes.
A)Service tiering
B)Service conscription
C)Broad-basing
D)Price-setting
E)Matching

Question

Quizplus · Accepted Answer

Service tiering refers to offering different levels of service at different prices. This strategy allows businesses to target different market segments and cater to a wider range of customers with different service needs and budgets. Service tiering involves packaging distinct levels of service performance across attributes such as quality, speed, convenience, and customization. By offering multiple tiers of service, businesses can differentiate themselves from competitors and capture more value from customers who are willing to pay for higher levels of service.

____________,Refers to an Explicit Form of Positioning Strategy That Is