The two considerations used to categorize service are ____________ and ____________.
A)promotion versus place; price versus product
B)place versus time; people versus ideas
C)place versus people; time versus money
D)people versus possession; tangible versus intangible
E)people versus intangible; tangible versus possession

Question

Quizplus · Accepted Answer

The two considerations used to categorize service are people versus possession (referring to whether the service is directed towards people or possessions) and tangible versus intangible (referring to whether the service is physical or not). This is best reflected in option D. Options A and B are incorrect because they do not accurately represent the two considerations. Option C is incorrect because it combines two considerations that are not typically compared in service categorization. Option E is incorrect because it does not accurately represent one of the considerations (possession).

The Two Considerations Used to Categorize Service Are ____________ and ____________

The Two Considerations Used to Categorize Service Are and