Donald thinks that religions are best studied as being in competition with one another for followers. Sociologists call this view:

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The view that religions are best studied as being in competition with one another for followers is known as religious economy. This perspective focuses on the ways in which religious organizations compete for resources, including members, money, and status. It emphasizes the role of supply and demand in shaping religious choices, and suggests that religions must adapt to changing social and cultural conditions in order to remain viable in the marketplace of beliefs. This perspective has been influential in the sociology of religion, and has been applied to the study of a wide range of religious phenomena, from the proliferation of new religious movements to the decline of traditional religions in the face of secularization.

Donald Thinks That Religions Are Best Studied as Being in Competition