How does the mass media influence gender roles in contemporary American society?
A) It encourages a sexless society.
B) It encourages women to assume male roles to be successful.
C) It reinforces gender roles considered appropriate for one's sex.
D) It encourages cross-gender behavior.

Question

Quizplus · Accepted Answer

Mass media often reinforces traditional gender roles, such as portraying women as caregivers and men as breadwinners or showing women as sexual objects. Even when there is a push for more gender equality, such as showing women in leadership roles, there can still be underlying messages that suggest women must conform to certain feminine traits. This can have a significant impact on how individuals view their own gender identity and can limit opportunities for individuals who do not conform to traditional gender roles.

How Does the Mass Media Influence Gender Roles in Contemporary