Business strategy risk would cause concern for: (i) a company trying to sell a new product in an established geographic market, (ii) a company trying to sell an established product in a new geographic market.

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Business strategy risk would cause concern for both a company trying to sell a new product in an established geographic market and a company trying to sell an established product in a new geographic market. In the first case, the company is introducing a new product into a market with established players, and there may be a risk of the product not being accepted or the company not being able to gain significant market share. In the second case, the company is entering a new market where there may be a lack of understanding about the local culture, regulations, or competition, which could lead to failure or a slow start.

Business Strategy Risk Would Cause Concern For: (I) a Company